CONSUMER AWARENESS AND PREFERENCES IN THE POLISH PRO-HEALTH PRODUCTS MARKET – BASED ON A SURVEY STUDY
DOI:
https://doi.org/10.26408/137.06Keywords:
pro-health products, products quality, consumer surveys, functional food, consumer behavior, purchase determinants, Polish marketAbstract
This article addresses very important social issues related to the dynamic growth of consumption of pro-health products based on surveys. The main objective of the article was to discover the respondents' knowledge of pro-health products, the frequency of their consumption and the factors influencing the purchasing decisions of these products in the Polish market. The survey found that respondents consume pro-health products several times a week (31%), once a day (21%), or several times a day (16%). Socio-demographic factors, such as gender, age, education and place of residence were an important criterion (p<0.05) determining the frequency of consumption of pro-health products by consumers. In purchasing decisions on health-promoting products, consumers value most the composition and health-promoting properties of these products.
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